Exploring the Future of Data Governance through Agentic AI

Join BBB National Programs' Privacy Initiatives team for a forward-looking conversation on the role of data governance in the age of agentic AI. As organizations deploy increasingly autonomous AI systems, they must navigate complex questions around responsible data use, privacy protections, and regulatory expectations. This interactive program will explore how companies are approaching these challenges and building practical frameworks to support innovation while maintaining trust and accountability. This program will be held under Chatham House Rules to encourage open and candid discussion.

As agentic AI and other digital tools surge at breakneck speed, companies are racing to uncover data privacy and security solutions that fuel innovation, rather than hold it back.

During this event, BBB National Programs’ Privacy Initiatives team will host an opportunity for industry to provide specific use cases on how companies are working to protect and secure personal data, while enabling rich data analysis, sharing, and processing using Agentic AI across the data value chain.

The event will include a panel to top off the hour, followed by breakout sessions where hypotheticals will be presented for companies to assess their current appetite for the use of Agentic AI and the level of exposure to risk, a discussion about "privacy by design" for agentic AI and other transformative tools, and a discussion on compliance with laws and global regulatory frameworks.

Featured Speakers:

Cory Barker, Assistant Vice President, Senior Legal Counsel, Privacy, AT&T
Rob McGruer, Senior Director of Policy, Information Technology Industry Council (ITI)
Tyler Mullen, Director, Public Sector and Regulated Offerings Legal, Okta, Inc.
Elham Tabassi, Director, Artificial Intelligence and Emerging Technology Initiative, The Brookings Institution
Dona Fraser, Senior Vice President, Privacy Initiatives, BBB National Programs
Divya Sridhar, Vice President, Global Privacy Division & Privacy Initiatives Operations, BBB National Programs

Featured Breakout Moderators:

Evi Fuelle, Global AI Policy Lead, Scale AI
Gabby Shea, Executive Director, Responsible AI, Wells Fargo

Check back often for more speaker and moderator announcements.

BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas.

BBB National Programs’ Privacy programs help companies build trust by promoting responsible data practices and strong privacy protections. Through independent accountability, certification, and dispute resolution programs, we work with businesses to demonstrate compliance with recognized privacy frameworks and best practices.

Our programs support organizations navigating evolving global privacy expectations while helping consumers feel confident that their personal data is handled responsibly. By fostering transparency, accountability, and consumer protection, BBB National Programs advances privacy standards that strengthen trust in the digital marketplace.

BBB National Programs administers the Global Cross Border Privacy Rules (CBPR) system, a government-backed certification program designed to help organizations demonstrate accountability in their cross-border data protection practices. The CBPR system provides a framework for companies to implement strong privacy safeguards when transferring personal data across jurisdictions.

Through independent assessment and certification, the CBPR system helps organizations show that they meet internationally recognized privacy standards. By promoting responsible data governance, transparency, and accountability, the program supports trusted global data flows while strengthening consumer confidence in how personal information is handled.