There is an ongoing debate around techniques used to determine the age of a child on a digital platform. While some brands use age assurance to simply restrict child users from their platform or service, others custom-design experiences that invite children into an age-appropriate digital world. Either way, when attempting to discern someone’s age online, brands should be aware of the potential risks and harms and understand what data is necessary to getting age assurance right.
On this webinar, speakers:
- Defined differences between age assurance and identity assurance
- Reviewed the relevant legislative landscape
- Discussed various age assurance techniques
- Identified the potential risks and harms of age assurance practices
On this webinar, leaders in the children's privacy space delved into age assurance on digital platforms. Request access to the "Getting Age Assurance Right" webinar below.
Request the Recording
Interested in learning more?
BBB National Programs offers age assurance and age verification resources and services, which can be accessed below.
Children's Corner Newsletter Subscription
Subscribe to receive insights, updates, regulatory developments, and thought leadership on emerging issues in the children's space in your inbox.
From concept to final cut, the Children's Advertising Review Unit (CARU) pre-screening services help businesses and agencies spot and correct problems before ads and promotional websites go live. Take advantage of our one-on-one support as you navigate COPPA and CARU compliance.
COPPA Safe Harbor Services
The CARU COPPA Safe Harbor certification process includes a comprehensive audit and findings assessment for your product as well as ongoing monitoring and support from the CARU Team.