There is an ongoing debate around techniques used to determine the age of a child on a digital platform. While some brands use age assurance to simply restrict child users from their platform or service, others custom-design experiences that invite children into an age-appropriate digital world. Either way, when attempting to discern someone’s age online, brands should be aware of the potential risks and harms and understand what data is necessary to getting age assurance right.

On this webinar, speakers:

  • Defined differences between age assurance and identity assurance
  • Reviewed the relevant legislative landscape
  • Discussed various age assurance techniques
  • Identified the potential risks and harms of age assurance practices

On this webinar, leaders in the children's privacy space delved into age assurance on digital platforms. Request access to the "Getting Age Assurance Right" webinar below.


  • Iain Corby, Executive Director, Age Verification Providers Association
  • Bailey SanchezSenior Counsel, Youth and Education Privacy, Future of Privacy Forum
  • Dona Fraser, Senior Vice President, Privacy Initiatives, BBB National Programs

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Interested in learning more?

BBB National Programs offers age assurance and age verification resources and services, which can be accessed below. 

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