Before you or your salesforce members take the stage at a live event, representing your direct selling brand, it is important to understand the potential legal and reputational risks and consequences of non-compliant claims and misrepresentations. This panel explored best practices for ensuring that claims made at live events are truthful, accurate, and compliant with industry regulations and guidelines, and discussed strategies for training and educating direct selling companies and independent salesforce members on how to communicate claims and representations in a compliant manner while also discussing approaches on how to avoid problematic express and implied product and earnings claims.