Patrick Hanlon is the CEO and Founder of Primal Branding Co., a global strategic brand innovation practice. Hanlon is the author of “Primal Branding” (2006) and “The Social Code” (2015). His work defines how to create deep belief systems and active advocacy that builds communities of fans around people, places and things. 
 
Hanlon’s previous speaking engagements include TEDx, IDEO, Unreasonable Group, New York University (NYU), USC Irvine and Young Academy, Fashion Institute of Technology (FIT), Parsons School of Design, and many more. Hanlon is an online contributor to Forbes, Fast Company, Inc., Medium and elsewhere, and is listed as one of the Top 50 people to follow on Twitter and a Top 50 Over 50 in Marketing.