Daniel Range is an attorney at BBB National Programs National Advertising Division (NAD). Prior to joining NAD, Mr. Range was in-house counsel for many years at public and private consumer packaged goods companies where he provided legal guidance on commercial, regulatory, and intellectual property matters, including brand marketing and advertising initiatives. In his in-house role, Mr. Range served as marketing counsel for many national and international brands in product categories ranging in diversity from confectionary to tobacco products to sports collectibles. Mr. Range began his legal career at the law firm of Baker Donelson. He is a graduate of The University of Texas School of Law.