Jennifer Yang

Jennifer Yang

Partner
Proskauer Rose LLP
Jennifer Yang is a skilled litigator specializing in false advertising disputes, including Lanham Act litigation, consumer class actions, and challenges before NAD and NARB. She represents companies across industries and has handled high‑stakes matters nationwide involving product performance, ingredient and contaminant claims, slack fill, ESG‑related allegations, pricing disputes, health‑related representations, and more. Her work spans heavily regulated categories, including foods, drugs, medical devices, dietary supplements and cosmetics, where she brings a sophisticated understanding of the impact of regulatory frameworks on advertising litigation. She also advises brands on advertising strategy and claim substantiation, drawing on her knowledge of NAD standards, FTC guidance, state consumer protection laws, and emerging litigation trends to help clients support and craft compelling, compliant marketing. A frequent speaker and contributor on advertising law developments, Jen is a regular presence at industry conferences and thought‑leadership forums.