Jennifer Yang is an experienced commercial litigator specializing in advertising and other intellectual property disputes, including advertising challenges before NAD and NARB, as well as Lanham Act and consumer class action false advertising litigation. A core part of Jen’s practice also includes counseling clients on advertising and claim substantiation. She leverages her expertise in NAD, regulatory guidance, state consumer protection statutes and consumer class action trends to work closely with clients and their marketers to help develop compelling marketing campaigns and messaging while minimizing legal risk. Jen also partners with clients’ R&D teams to help develop robust claim substantiation in accordance with best legal practices, including clinical studies, in vitro testing, sensory studies, home use tests, and consumer and expert surveys. Jen represents clients in a variety of industries, including medical device companies, consumer products companies, cosmetics companies, food and beverage companies, fashion retailers, sports, and entertainment.