Laura Protzmann
Attorney, National Advertising Division
BBB National Programs
LAURA J. PROTZMANN is Attorney, NAD & AI at BBB National Programs. In her current role, she monitors the marketplace for claims about Artificial Intelligence for AI tools and consumer products. She also works on various AI initiatives across BBB National Programs to understand how self-regulation can support businesses in this field.
Ms. Protzmann built her career as an advertising, intellectual property, privacy, and consumer protection lawyer. Before joining BBB National Programs, Ms. Protzmann spent many years as an in-house lawyer at several food companies. Most recently, she was General Counsel at KIND Snacks and before that she was Senior Counsel, Marketing at Unilever United States and Senior Counsel, Marketing and Intellectual Property at Danone North America. She started her career as an associate at Weil, Gotshal & Manges LLP.
Ms. Protzmann built her career as an advertising, intellectual property, privacy, and consumer protection lawyer. Before joining BBB National Programs, Ms. Protzmann spent many years as an in-house lawyer at several food companies. Most recently, she was General Counsel at KIND Snacks and before that she was Senior Counsel, Marketing at Unilever United States and Senior Counsel, Marketing and Intellectual Property at Danone North America. She started her career as an associate at Weil, Gotshal & Manges LLP.