John Elder sits at the intersection of creativity and technology. As CEO of Supergood—the AI-native creative agency team that promises “twice the impact in half the time.” Before Supergood, John founded the award-winning agency Heat, later acquired by Deloitte. He’s steered work for U.S. Bank, EA SPORTS, and Zipcar and earned accolades such as Ad Age Small Agency of the Year (2023). At NAD 2025 he’ll unpack how AI-driven insights can accelerate the marketing process and drive improved business outcomes while minimizing client risk.