Mike Barrett is Supergood’s strategic leader and architect of the agency’s AI-platform, championing pragmatic AI that sharpens creative and substantiation alike. His experience in the industry gives him a 360° view of strategy, media, and technological innovation. Recent highlights include architecting U.S. Bank’s “Power of Us” AI-driven campaign, proving performance leaps without legal headaches. Mike will share frameworks for integrating AI evidence into both insight development and ad testing so marketers can move fast, get better results and navigate the issues around AI.