Content marketing continues to reshape how consumers discover products and engage with brands, offering new opportunities – and new responsibilities – for creators, brands and platforms. Join the Center for Industry Self-Regulation’s Institute for Responsible Influence (IRI) and TikTok for a candid conversation about the evolving creator landscape, including the challenges industry participants are navigating, emerging issues in social commerce and AI, and the role of education, transparency, and industry collaboration in building a more trusted and responsible ecosystem.