For more than 15 years, Mikelis Vasarais has helped some of the world's most recognized healthcare and consumer brands navigate the intersection of law, science, and strategy, where advertising claims are often tested by competitors, regulators, self-regulatory bodies, and courts. Mikelis is Assistant General Counsel, Regulatory Law, for Johnson & Johnson MedTech, where he advises global MedTech businesses on regulatory, quality, commercial and promotional matters. He counsels leadership teams on advertising practices, claims substantiation, competitive challenges, FDA and international regulatory requirements and product lifecycle strategy. Prior to joining the Johnson & Johnson MedTech Regulatory Law Group, Mikelis spent more than a decade supporting Johnson & Johnson’s former consumer products businesses, including skincare, haircare, and OTC brands, on advertising, regulatory, commercial and compliance matters across U.S. and international markets. He has extensive experience managing advertising disputes, competitive challenges, claims substantiation, comparative advertising and related risk mitigation strategies. Drawing on experience across both consumer products and medical devices, he brings a practical perspective on how advertising disputes are evaluated, challenged, and resolved before NAD and in the courts.