For more than 50 years, Reed Smith has represented leading brands and other market participants in their most consequential advertising, marketing, and promotional matters. A core strength of our practice is handling adversarial proceedings and disputes involving advertising claims and practices. We represent clients in Federal Trade Commission investigations and enforcement actions; challenges before the National Advertising Division and the National Advertising Review Board; consumer class actions involving alleged false advertising, deceptive practices, and consumer-protection violations; and investigations and enforcement actions brought by state attorneys general and other regulators.
Drawing on our deep industry knowledge, litigation experience, and global platform, we help clients assess risk, substantiate and defend advertising claims, respond to regulatory inquiries, challenge competitors’ advertising, and protect their brands and business objectives. Our broader capabilities span regulatory compliance, agency relationships, intellectual property, endorsements, promotions, sponsorships, SAG-AFTRA issues, e-commerce, privacy, content licensing, and commercial transactions, allowing us to address advertising disputes with a practical understanding of the full legal and commercial landscape.
Drawing on our deep industry knowledge, litigation experience, and global platform, we help clients assess risk, substantiate and defend advertising claims, respond to regulatory inquiries, challenge competitors’ advertising, and protect their brands and business objectives. Our broader capabilities span regulatory compliance, agency relationships, intellectual property, endorsements, promotions, sponsorships, SAG-AFTRA issues, e-commerce, privacy, content licensing, and commercial transactions, allowing us to address advertising disputes with a practical understanding of the full legal and commercial landscape.
