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BEGIN:VEVENT
UID:671926449be8a41a087b56641ab48980e6e1903d@swoogo.com
DTSTAMP:20260712T031204Z
DESCRIPTION:For Gen-Z\, social media is a given and\, in the world of socia
 l media advertising\, influencer or celebrity endorsement is a powerful ta
 ctic. Learn how to harness this marketing superpower and ensure that your 
 use of influencer marketing and product reviews in your advertising are tr
 ansparent and truthful.\n\nJoin BBB National Programs’ National Advertisin
 g Division to discuss the foundations of responsible influencer advertisin
 g so that no matter the platform or the type of campaign\, you #EngageResp
 onsibly.   \n\nFEATURING:\n\n	* Welcome Remarks: Laura Brett\, Vice Preside
 nt\, National Advertising Division\, BBB National Programs\n 	* Jennifer Sa
 ntos\, Attorney\, National Advertising Division\, BBB National Programs\n 
 	* Rachel Gartner\, Counsel\, McDermott Will & Emery\, LLP
DTSTART:20231107T190000Z
DTEND:20231107T200000Z
LAST-MODIFIED:20260712T031204Z
LOCATION:
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:Marketing to Teens: Influencers\, Endorsements\, & Reviews
TRANSP:OPAQUE
X-ALT-DESC;FMTTYPE=text/html:<p>For Gen-Z\, social media is a given and\, i
 n the world of social media advertising\, influencer or celebrity endorsem
 ent is a powerful tactic. Learn how to harness this marketing superpower a
 nd ensure that your use of influencer marketing and product reviews in you
 r advertising are transparent and truthful.</p>\n\n<p>Join BBB Natio<span 
 style='font-size:12px\;'>nal Programs</span>’ National Advertising Divisio
 n to discuss the foundations of responsible influencer advertising so that
  no matter the platform or the type of campaign\, you #EngageResponsibly. 
   </p>\n\n<h2>Featuring:</h2>\n\n<ul><li>Welcome Remarks: Laura Brett\, Vi
 ce President\, National Advertising Division\, BBB National Programs</li>
 \n	<li>Jennifer Santos\, Attorney\, National Advertising Division\, BBB Nat
 ional Programs</li>\n	<li>Rachel Gartner\, Counsel\, McDermott Will & Emery
 \, LLP</li>\n</ul>
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UID:30363331-6635-4333-a238-633135613230
ACTION:DISPLAY
DESCRIPTION:For Gen-Z\, social media is a given and\, in the world of socia
 l media advertising\, influencer or celebrity endorsement is a powerful ta
 ctic. Learn how to harness this marketing superpower and ensure that your 
 use of influencer marketing and product reviews in your advertising are tr
 ansparent and truthful.\n\nJoin BBB National Programs’ National Advertisin
 g Division to discuss the foundations of responsible influencer advertisin
 g so that no matter the platform or the type of campaign\, you #EngageResp
 onsibly.   \n\nFEATURING:\n\n	* Welcome Remarks: Laura Brett\, Vice Preside
 nt\, National Advertising Division\, BBB National Programs\n 	* Jennifer Sa
 ntos\, Attorney\, National Advertising Division\, BBB National Programs\n 
 	* Rachel Gartner\, Counsel\, McDermott Will & Emery\, LLP
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