Dona J. Fraser is a leading privacy expert with a passion for building creative solutions to business problems. As the Senior Vice President, Privacy Initiatives for BBB National Programs, Ms. Fraser oversees the strategic development, implementation, and ongoing efforts of the organization’s privacy programs, activities, and services. Ms. Fraser provides a deep understanding of the complexities of privacy issues and the marketplace challenges facing advertisers and brings extensive experience in the self-regulation space with a track record of helping companies do the right thing. Since joining BBB National Programs in 2017, Ms. Fraser has been instrumental in driving progress forward in a variety of organizational programs and initiatives, including leading the organization’s first ever Privacy Collective Roundtable, an event that brought together privacy experts to discuss current privacy issues facing the marketplace and craft solutions. She has also overhauled and expanded services provided by BBB National Programs’ Children’s Advertising Review Unit (CARU), growing membership and nearly doubling participant numbers for the CARU COPPA Safe Harbor program— the first FTC-approved Safe Harbor program.