Now more than ever consumers are paying attention to their health and wellness and many businesses see this as an opportunity to promote health and wellness benefits of their products. While businesses can promote and advertise such benefits, all messages conveyed must be supported by a reasonable basis, which for health-related claims requires competent and reliable scientific evidence.  

Join BBB National Programs for a webinar where panelists will provide guidance on how to adequately support a health or wellness claim and what best practices are for such claims in your marketing.


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Ad Law Insights

Each month receive insights on recently released advertising law case decisions, stay up-to-date on ad law industry news, get ad law trends from National Advertising Division Vice President Laura Brett, learn about upcoming events, and more.

Online Archive

The Online Archive is an exclusive collection of legal decisions and a database containing detailed analysis of National Advertising Division (NAD), National Advertising Review Board (NARB), and Children’s Advertising Review Unit (CARU) cases.


This educational resource library shares advertising law basics, including common terms like ‘puffery,’ and helps to draw the line between truthful and misleading advertising. It also includes topical digests, NAD podcasts, blogs, videos, and more.