Now more than ever consumers are paying attention to their health and wellness and many businesses see this as an opportunity to promote the health and wellness benefits of their products. While businesses can promote and advertise the benefits, all messages reasonably conveyed must be supported by a reasonable basis, which for health-related claims requires competent and reliable scientific evidence.  

On this webinar, panelists will provide guidance on how to adequately support a health or wellness claim best practices for such claims in your marketing.