Now more than ever consumers are paying attention to their health and wellness and many businesses see this as an opportunity to promote health and wellness benefits of their products. While businesses can promote and advertise such benefits, all messages conveyed must be supported by a reasonable basis, which for health-related claims requires competent and reliable scientific evidence.
Join BBB National Programs for a webinar where panelists will provide guidance on how to adequately support a health or wellness claim and what best practices are for such claims in your marketing.
Featuring:
- Mary K. Engle, Executive Vice President, Policy, BBB National Programs
- Eric Unis, Senior Attorney, National Advertising Division, BBB National Programs
- Rend Al-Mondhiry, Partner, Amin Talati Wasserman LLP
- Raqiyyah R. Pippins, Partner, Arnold & Porter
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