Attending the R&D Summit or Front End of Innovation conferences in Boston? Let's talk about how to fuel your innovation strategy with insights at these upcoming events. Find AMS at Booth #2 at the R&D Summit.
Applied Marketing Science
Market Research
Burlington, MA 2,192 followers
Market Research With Purpose: Expert Insight and Consulting for Innovation and Litigation Support
About us
Applied Marketing Science, Inc. (AMS) is a leading-edge market research and consulting firm located in Burlington, Massachusetts. Founded in 1989 by Professor John Hauser of the MIT Sloan School of Management, AMS remains true to our academic roots. We specialize in providing market research, consulting and expert insight in two distinct practice areas: insights for innovation and litigation support. Our Insights for Innovation practice conducts research and training to help clients create innovative products and distinctive customer experiences in industrial, medical, financial, high tech, consumer and other markets. Working with clients all over the world, we use methods developed at the MIT Sloan School of Business—and proven in real-world practice—to deliver actionable insights that lead to increased innovation success and improvements in customer satisfaction and loyalty. Our Litigation Support practice conducts consumer surveys and provides expert witness testimony to assess consumer perceptions, behaviors and experiences for matters related to trademark and trade dress infringement, deceptive advertising, class action issues, patent infringement, claim substantiation, antitrust issues and many other types of litigation. In addition, we provide rebuttal critiques and surveys, as well as offer guidance on the deposition and trial questioning of opposing survey expert witnesses.
- Website
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http://www.ams-inc.com
External link for Applied Marketing Science
- Industry
- Market Research
- Company size
- 11-50 employees
- Headquarters
- Burlington, MA
- Type
- Privately Held
- Founded
- 1989
- Specialties
- Voice of the Customer, Customer Experience, Conjoint Analysis, Concept Testing, Quality Function Deployment, Ethnography, Journey Mapping, Rebuttal Surveys, Trademark & Patent Infringement, False Advertising, Class Action, Claim Substantiation, and Content Analysis
Locations
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Primary
Get directions
10 Mall Road
Suite 265
Burlington, MA 01803, US
Employees at Applied Marketing Science
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John Mitchell
President @ Applied Marketing Science | MBA, CCXP. Expert in using customer insights to develop innovative products and experiences.
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Bob Klein
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Brian Sowers
Principal and Testifying Survey Expert at Applied Marketing Science
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Zoran Markovic
Owner, Applied Marketing Science Pty Ltd
Updates
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Interested in Generative AI and its applications for market research and insights? Don't miss tomorrow's talk at TMRE @ Home, presented by Principal and Innovation Practice Lead Kristyn Corrigan and Associate Principal Rachael Settipani! TMRE @ Home is virtual and free to attend - make sure to register so you can catch their presentation!
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AMS is proud to participate as an exhibitor at this year’s R&D Innovation Excellence & Product Development World Summit taking place May 15-17 in Boston, MA. Our booth will be located in the coffee break area of the conference hall - make sure to swing by and meet members of our team (and snag some fun swag!)
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Are you attending the #INTA2024 Annual Meeting next month? The AMS Litigation Support team is looking forward to spending four days focused on all things trademark and intellectual property. Make sure to swing by Booth 627 to learn how AMS can support your litigation needs with consumer surveys and for a chance to win fun Boston-themed prizes. We hope to see you there!
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Applied Marketing Science, Inc. (AMS) Principal and Survey Expert Brian Sowers and John Strand, a shareholder at Wolf Greenfield who focuses on the enforcement and defense of intellectual property rights, will discuss the role of consumer surveys in intellectual property litigation in an upcoming webinar facilitated by the American Bar Association. This webinar, which is open to the public, will take place from 12:00 PM to 1:00 PM ET on Thursday, June 6th and is eligible for 1 hour of CLE credit. You may register for the webinar on the ABA website: https://hubs.li/Q02s_q3T0
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Just over a month to go - have you registered yet? Gain the clarity, comprehensiveness, and depth you need to make critical product development decisions alongside a cohort of fellow innovators! Sign up today: https://hubs.li/Q02t9l2G0
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Learn why well-conducted conjoint analysis surveys are a widely-used basis for damages calculations in class action litigation. Read this comprehensive resource today: https://hubs.li/Q02sgwGS0
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Good news - we've extended early bird pricing until Monday, April 22nd! Register this week to make the most of it: https://hubs.li/Q02sWL7V0
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Early bird pricing for our upcoming VOC training ends Tuesday, April 9! Secure your spot today: https://hubs.li/Q02rTNmJ0
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