For Gen-Z, social media is a given and, in the world of social media advertising, influencer or celebrity endorsement is a powerful tactic. Learn how to harness this marketing superpower and ensure that your use of influencer marketing and product reviews in your advertising are transparent and truthful.

Join BBB National Programs’ National Advertising Division to discuss the foundations of responsible influencer advertising so that no matter the platform or the type of campaign, you #EngageResponsibly.   

Featuring:

• Welcome Remarks: Laura Brett, Vice President, National Advertising Division, BBB National Programs
• Jennifer Santos, Attorney, National Advertising Division, BBB National Programs
• Rachel Gartner, Counsel, McDermott Will & Emery, LLP