Responsibly Engaging with Teens

How can brands attract young buyers while winning parent and regulator approval with their advertising and privacy choices? 

BBB National Programs brought together speakers to teach how to responsibly take advantage of advertising and marketing trends while following advertising and privacy law to #EngageResponsibly with a teen audience.  

Marketing to Teens: Influencers, Endorsements, & Reviews

Webinar (Part Two)

Tuesday, November 7, 2023 | 2:00 PM - 3:00 PM ET

For Gen-Z, social media is a given and, in the world of social media advertising, influencer or celebrity endorsement is a powerful tactic. Attendees of this webinar learned how to harness this marketing superpower and use influencer marketing and product reviews in advertising in a transparent and truthful way. 

Request the recording of this webinar below. 


  • Welcome Remarks: Laura Brett, Vice President, National Advertising Division, BBB National Programs
  • Jennifer Santos, Attorney, National Advertising Division, BBB National Programs
  • Rachel Gartner, Counsel, McDermott Will & Emery, LLP
  • Claire Bing, CEO & Founder, Confiance Cosmetic Group LLC

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Getting Teen Privacy Right

Webinar (Part One)

Wednesday, November 1, 2023 | 2:00 PM - 3:00 PM ET

Webinar speakers discussed the tension between privacy laws and practical business compliance, in addition to best practices to help businesses feel ready for the incoming tidal wave of legal and policy changes in the teen privacy domain.

Request the recording of this webinar below. 


  • Dona Fraser, Senior Vice President, Privacy Initiatives, BBB National Programs
  • Jessica Rich, Of Counsel and Senior Policy Advisor for Consumer Protection, Kelley, Drye, and Warren, LLP
  • Michael Murray, Head of Regulatory Policy, UK’s Information Commissioner’s Office (ICO)
  • Russell Hanser, Associate Administrator for Policy Analysis and Development, National Telecommunications and Information Administration (NTIA)

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Interested in learning more?

It is no secret that teens are voracious users of technology and a unique, but influential, demographic. Use these resources to learn how to engage with this critical audience responsibly, staying in line with relevant regulations and laws along the way. 

TeenAge Privacy Program Roadmap

The TAPP Roadmap is a resource to help companies develop digital products and services that consider and respond to the heightened potential of risks and harms to teenage consumers and to ensure that businesses collect and manage teen data responsibly. 

View the Roadmap.

Advertising Basics: Endorsements & Testimonials

Endorsements and testimonials are often used in advertising, but when they are used, there are some important considerations for businesses. Just as a businesses must be able to support an advertising claim with evidence, advertisers must also be able to back up endorsements and testimonials made in advertising. Keep it truthful - this video helps you understand how. 

Watch the video.

In-Depth Case Trends

Hear directly from the National Advertising Division's Vice President, Laura Brett, on the current trends in advertising law delivered to your inbox each month.