The creator economy is evolving faster than the regulatory and industry frameworks designed to govern it. As creators become an increasingly important part of the advertising ecosystem, how can industry establish meaningful standards that protect consumers, strengthen trust, and support continued growth?  

Bringing together academic, legal, and industry perspectives, the panel will use the creator economy as a real-world case study in how effective self-regulation takes shape. Drawing on research and the Institute for Responsible Influence’s work with creators, brands, and platforms, the discussion will explore how shared standards are developed, put into practice, and sustained in a rapidly evolving marketplace.