Voluntary standards depend on people and organizations choosing to participate—and continuing to do so. This panel brings together two papers that examine what makes that commitment durable. One studies the role of awards in sustaining firms’ engagement with certification standards, drawing on B Lab’s recognition of high-performing B Corps. The other explores why occupational licensing reform encounters resistance rooted in professional identity and considers how voluntary credentials and advisory bodies might preserve professional standing while opening entry. Together, the papers invite a discussion of how recognition, identity, and accountability can shape effective soft-law institutions.