John E. Villafranco John Villafranco provides litigation and counseling services with a focus on advertising law matters and consumer protection. An authority on a range of issues involving consumer protection law, John represents clients in advertising substantiation proceedings and investigations conducted by the Federal Trade Commission (FTC) and State Attorneys General in consumer class action cases in state and federal court, and in Lanham Act litigation. He also represents challengers and advertisers before the National Advertising Division (NAD) of the Council of Better Business Bureaus and the National Advertising Review Board (NARB). John has authored numerous articles on advertising law and is ranked as a leading practitioner by Chambers USA in Adlaw NAD Proceedings and Advertising: Litigation.