The FTC and Direct Selling: Reading the Agency Post-Noland, Pre-Neora
Date
Thursday, July 27, 2023
Time
3:20 PM - 4:00 PM
Description
Last month, U.S. District Court for the District of Arizona in U.S. v. Noland, found that Success by Health was an illegal pyramid scheme based on its inability to reliably prove retail sales, among other reasons. Meanwhile, the industry awaits the decision in FTC v. Neora, which involves pyramiding allegations as well as allegations of unsupported earnings and product performance claims. This Panel discussed what Noland means to the industry, what we might expect in Neora, and what it all means for the future of the direct selling.