Larry Steinberg is recognized as a national thought leader in the direct selling space. Ever since 2007, when he was tapped to represent BurnLounge as lead counsel in its seven-year struggle against the Federal Trade Commission, Larry has concentrated his dispute resolution, compliance, and regulatory talents on the unique aspects of network marketing. A partner in the Los Angeles-based Buchalter law firm, Larry is chair of the firm’s Multi-Level Marketing Practice Group. His is one of only two law firms to actually go to trial against the FTC in a “pyramid lawsuit” in the last twenty years. Larry’s deep experience has given him a sophisticated understanding of the current regulatory environment and how the FTC and state and local regulators view issues such as retail sales, products, pyramid analysis, and false and misleading income claims. He counsels direct sales companies in connection with a wide variety of issues including the discipline and termination of distributors, cross-marketing and improper solicitation, misappropriation of trade secrets, trademark and copyright infringement, and unfair competition. Larry is a graduate of Yale University and Harvard Law School.