The use of endorsements by influencers and affiliates in marketing can be persuasive to customers and a powerful tool to increase brand exposure, but it also carries risks. This panel explores the evolving role of influencers and affiliates in the direct selling industry, examining their impact on consumer behavior, regulatory oversight, and the future of traditional direct selling models. Gain valuable insights from industry experts as they discuss best practices, emerging trends, and strategies for leveraging influencers and affiliates effectively in today's dynamic marketplace.