Join the Direct Selling Self-Industry Regulatory Council for a warm welcome to the 2024 Direct Selling Summit!

The use of endorsements by influencers and affiliates in marketing can be persuasive to customers and a powerful tool to increase brand exposure, but it also carries risks. This panel explores the evolving role of influencers and affiliates in the direct selling industry, examining their impact on consumer behavior, regulatory oversight, and the future of traditional direct selling models. Gain valuable insights from industry experts as they discuss best practices, emerging trends, and strategies for leveraging influencers and affiliates effectively in today's dynamic marketplace.

How are product and income claims monitored across the direct selling channel? Attendees will discover the intricate array of monitoring methods, compliance procedures, and cutting-edge technologies used to identify express and implied assertions made by both direct selling companies and their salesforce members across social media platforms and company websites. Gain valuable insight on how monitoring efforts reinforce transparency, integrity, and consumer confidence in the direct selling environment.

Take a 10 minute break and be sure to gather any questions you have for the speakers.

When using compensation plans and success stories, it is critical to ensure they are positioned appropriately. This panel will delve into the complexities of direct selling compensation plans and discuss compliant methods of appropriately positioning direct selling success stories. Industry experts will help attendees understand how to navigate compliance challenges and foster a culture of transparency to effectively promote successful salesforce member accomplishments. 

Peter Marinello of the Direct Selling Self-Regulatory Council will close out the conference and offer thanks to attendees for joining.