You have testing, but how can you actually use the data in hand? The panel will examine the complexities of extrapolating and using pre-existing testing and data for claim support. What is a “win” and how much do you need to win by? How can you use additional data to bridge a gap in support? What is the interplay between statistical significance and consumer relevance? What limitations are there in clinical data? How far can the data really take your claims? This panel will share their varying perspectives on how existing testing can (and cannot) be used to support a variety of different claims.