Check back frequently for updates to the conference agenda.
8:15 AM - 9:00 AM | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:00 AM - 9:15 AM | National Advertising Division Vice President Laura Brett is joined by BBB National Programs President & CEO Eric Reicin for welcoming remarks and a few thoughts on independent industry self-regulation. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:15 AM - 10:15 AM | National Advertising Division attorneys provide an overview of trends and recurring issues from industry self-regulation cases over the past year, including compliance cases and regulatory referrals. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:15 AM - 10:45 AM | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:45 AM - 11:30 AM | Part A: Objective claim or puffery? What the puff? Sometimes it’s hard to distinguish between mere puffery and an objective claim. Marketers are extremely creative and can develop all kinds of collateral, including words, language, images, symbols, and even names where some may say “claim!” and others may say “puffery!” This panel will examine the rules of the road to determine if your advertising is puffery or conveys an objective claim that requires substantiation. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:30 AM - 12:15 PM | Part B: What is the best support for my claim? What’s the best test to support your claim - independent testing vs. in-house testing, consumer use test vs. panel tests, analytic testing or descriptive panels? How are developments in technical evidence and processes impacting claim substantiation? | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
12:15 PM - 1:15 PM | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
1:15 PM - 2:00 PM | Bureau of Consumer Protection Director Samuel Levine will describe what is on the Federal Trade Commission’s (FTC) radar for this year and highlight relevant cases on critical ad law topics. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
2:00 PM - 3:00 PM | From carbon neutral to aspirational claims, this panel will share a range of perspectives on the current and future risk and regulatory landscape in the U.S. and internationally. Patrick Bottini, General Counsel and Corporate Secretary, Link Snacks Inc. Sarah Ku, Assistant Professor of Sustainable Business Management, School of Environmental Sustainability + Quinlan School of Business, Loyola University Chicago David R. Merritt, Partner, Faegre Drinker Biddle & Reath LLP Guy Parker, Chief Executive, UK’s Advertising Standards Authority; President, International Council for Ad Self-Regulation Eric Unis, Senior Attorney, National Advertising Division, BBB National Programs | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:00 PM - 3:30 PM | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:30 PM - 4:15 PM | When do I need a consumer perception survey? What is the best use of an expert in a case? National Advertising Division vice president, Laura Brett, is joined by BakerHostetler’s Amy Mudge to answer questions about these and other best practices and procedures for all practitioners. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
4:15 PM - 4:45 PM | Kristin Green, Chair of the ICC’s Commission on Advertising & Marketing, will present on the recently updated ICC Code of Advertising & Marketing Communications, discussing its significance as a cornerstone for ethical marketing and advertising standards around the world and what the newest version of the Code reflects about the evolving advertising, marketing and technology landscape. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
5:00 PM - 6:00 PM |
8:15 AM - 8:55 AM | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
8:55 AM - 9:00 AM | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:00 AM - 9:45 AM | Commissioner Holyoak will explain her approach to key consumer protection issues, including privacy and artificial intelligence. In her remarks, Commissioner Holyoak will emphasize that while the Commission should do its utmost to fulfill its mission to protect consumers and promote competition, the Commission must always act within the scope of the authority granted by Congress. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:45 AM - 10:45 AM | You have testing, but how can you actually use the data in hand? The panel will examine the complexities of extrapolating and using pre-existing testing and data for claim support. What is a “win” and how much do you need to win by? How can you use additional data to bridge a gap in support? What is the interplay between statistical significance and consumer relevance? What limitations are there in clinical data? How far can the data really take your claims? This panel will share their varying perspectives on how existing testing can (and cannot) be used to support a variety of different claims. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:45 AM - 11:05 AM | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:05 AM - 11:45 AM | Advertisers and NAD rely on FTC rules and guidance to ensure truthful and accurate advertising, but what is an advertiser to do when updated guidance and proposed rules are treated like established law? And what is the government’s obligation when litigated decisions contradict that guidance? How should NAD balance its interest in maintaining FTC support for industry self-regulation with advertisers’ insistence that the FTC is not focusing on its statutory obligation to ensure claims are not false or otherwise deceptive? | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:45 AM - 12:45 PM | This panel will explore when advertising and marketing is just aggressive and when it crosses the line to be a “dark pattern.” We’ll talk about “junk fees,” negative option programs, UX functionality and disclosures in marketing assets, and more, and help identify where to draw the line to avoid running afoul of legal and regulatory requirements and NAD principles governing truth and fairness in advertising. In addition to hearing the perspectives of an NAD lawyer, in-house counsel and outside counsel, you’ll also hear from an expert in consumer behavior and research. Beneel Babaei, Senior Corporate Counsel, Product and Marketing, The Clorox Company Margaret Campbell, Professor of Marketing, Anderson Presidential Chair in Business Administration, Department Chair & Associate Dean of Faculty, UC Riverside School of Business, University of California Terri J. Seligman, Partner, Co-Chair of the Advertising, Marketing & Public Relations Group, Frankfurt Kurnit Klein & Selz Annie M. Ugurlayan, Assistant Director, National Advertising Division, BBB National Programs | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
12:45 PM - 1:35 PM | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
1:35 PM - 2:35 PM | Influencer marketing is talked of as the latest advertising trend, yet the concept of celebrity and consumer endorsements has existed for ages. This panel examines how the updated FTC guides on Endorsements and Reviews apply to the latest trends in influencer marketing, including content creators, platform disclosure tools, AI influencers, and expert endorsements. The panel will also discuss incentivized reviews, star ratings, and how brands can properly curate or organize their reviews under FTC and NAD guidance. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
2:35 PM - 3:05 PM | Emese Gormley is a fashion industry veteran and co-host of the beauty podcast “Lipstick on the Rim with Molly Sims.” Her Instagram channel (@emesegormley) provides trustworthy beauty and fashion advice. This interview will be a discussion of unpaid vs. organic content, social media disclosures, and the importance of being your authentic self. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:05 PM - 3:25 PM | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:25 PM - 4:25 PM | NAD’s Katherine Armstrong discusses the responsible application of artificial intelligence (AI) in advertising with a panel of legal and policy experts from the US and the UK. Rashida Richardson, Assistant Professor of Law and Political Science, Northeastern University Serena Viswanathan, Associate Director, Advertising Practices, Federal Trade Commission Guy Parker, Chief Executive, UK’s Advertising Standards Authority; President, International Council for Ad Self-Regulation Katherine Armstrong, Deputy Director, National Advertising Division, BBB National Programs | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
4:25 PM - 5:00 PM |