Substantiate This! From Puffery to Objective Claims, the ‘What’ and ‘How Much’ of Substantiation
Date
Monday, September 16, 2024
Time
11:30 AM - 12:15 PM
Description
Part B: What is the best support for my claim?
What’s the best test to support your claim - independent testing vs. in-house testing, consumer use test vs. panel tests, analytic testing or descriptive panels? How are developments in technical evidence and processes impacting claim substantiation?