Margaret Campbell
Professor of Marketing, Anderson Presidential Chair in Business Administration, Department Chair & Associate Dean of Faculty, UC Riverside School of Business
University of California
Margaret C. Campbell is the Anderson Presidential Chair and Professor in Marketing at UC Riverside and was elected Fellow by the Society for Consumer Psychology in 2024 for
“outstanding and unusual contributions to consumer psychology.” Meg’s research focuses on consumers as intuitive psychologists who use their knowledge (e.g., about persuasion, brand
associations, stereotypes) to make inferences about the marketplace and marketers. Meg is well known for her research on persuasion knowledge, price fairness, and consumers’ responses to brands. Meg also explores questions about adults’ and children’s stereotypes and goals and the marketplace knowledge children do, or do not, have. She has published many articles in journals including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Consumer Psychology, and the Personality and Social Psychology Bulletin.
Meg completed a term as Editor of the Journal for Consumer Research (January 2018-March 31, 2021) and served a three-year term as President of ACR. She has served as SI Editor for the
Journal of Consumer Psychology and AE at the Journal of Marketing Research and the Journal of Consumer Research and serves on several editorial review boards. Meg loves teaching and talking about research and has co-chaired the ACR, SCP and La Londe conferences.
“outstanding and unusual contributions to consumer psychology.” Meg’s research focuses on consumers as intuitive psychologists who use their knowledge (e.g., about persuasion, brand
associations, stereotypes) to make inferences about the marketplace and marketers. Meg is well known for her research on persuasion knowledge, price fairness, and consumers’ responses to brands. Meg also explores questions about adults’ and children’s stereotypes and goals and the marketplace knowledge children do, or do not, have. She has published many articles in journals including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Consumer Psychology, and the Personality and Social Psychology Bulletin.
Meg completed a term as Editor of the Journal for Consumer Research (January 2018-March 31, 2021) and served a three-year term as President of ACR. She has served as SI Editor for the
Journal of Consumer Psychology and AE at the Journal of Marketing Research and the Journal of Consumer Research and serves on several editorial review boards. Meg loves teaching and talking about research and has co-chaired the ACR, SCP and La Londe conferences.