This panel will explore when advertising and marketing is just aggressive and when it crosses the line to be a “dark pattern.” We’ll talk about “junk fees,” negative option programs, UX functionality and disclosures in marketing assets, and more, and help identify where to draw the line to avoid running afoul of legal and regulatory requirements and NAD principles governing truth and fairness in advertising. In addition to hearing the perspectives of an NAD lawyer, in-house counsel and outside counsel, you’ll also hear from an expert in consumer behavior and research.