Crossing the Line: Effective or Deceptive Marketing
Date
Tuesday, September 17, 2024
Time
11:45 AM - 12:45 PM
Description
This panel will explore when advertising and marketing is just aggressive and when it crosses the line to be a “dark pattern.” We’ll talk about “junk fees,” negative option programs, UX functionality and disclosures in marketing assets, and more, and help identify where to draw the line to avoid running afoul of legal and regulatory requirements and NAD principles governing truth and fairness in advertising. In addition to hearing the perspectives of an NAD lawyer, in-house counsel and outside counsel, you’ll also hear from an expert in consumer behavior and research.
Speakers
Beneel Babaei, Senior Corporate Counsel, Product and Marketing, The Clorox Company
Margaret Campbell, Professor of Marketing, Anderson Presidential Chair in Business Administration, Department Chair & Associate Dean of Faculty, UC Riverside School of Business, University of California
Terri J. Seligman, Partner, Co-Chair of the Advertising, Marketing & Public Relations Group, Frankfurt Kurnit Klein & Selz
Annie M. Ugurlayan, Assistant Director, National Advertising Division, BBB National Programs
Margaret Campbell, Professor of Marketing, Anderson Presidential Chair in Business Administration, Department Chair & Associate Dean of Faculty, UC Riverside School of Business, University of California
Terri J. Seligman, Partner, Co-Chair of the Advertising, Marketing & Public Relations Group, Frankfurt Kurnit Klein & Selz
Annie M. Ugurlayan, Assistant Director, National Advertising Division, BBB National Programs
![Beneel Babaei](http://assets.swoogo.com/uploads/thumb/4061853-66689ae976dbe.jpeg)
![Margaret Campbell](http://assets.swoogo.com/uploads/thumb/4252890-66b6c8a63deed.png)
![Terri J. Seligman](http://assets.swoogo.com/uploads/thumb/4140768-6682f105eca26.png)
![Annie M. Ugurlayan](http://assets.swoogo.com/uploads/thumb/2787632-64cbeaedcff12.png)