Review This - Correct and Effective Use of Consumer Reviews
Date
Wednesday, September 17, 2025
Time
10:55 AM - 11:55 AM
Description
With over 90% of consumers reading online reviews before making a purchase, brands are under growing pressure to harness the power of user feedback. This panel will explore the practical challenges brands face when leveraging consumer reviews—from featuring glowing testimonials in advertising to moderating user-generated content. Speakers will discuss how to maximize the value of reviews while staying compliant with regulatory and self-regulatory standards, offering insights on where to draw the line between effective marketing and ethical responsibility.
Speakers
Sean Marshall, Attorney, National Advertising Division, BBB National Programs
Laura Kim, Partner, Covington & Burling LLP
Grace Renbarger, Senior Vice President, General Counsel & Chief Compliance Officer, Bazaarvoice, Inc.
Candace Sady, General Counsel, Personal Care, Kimberly-Clark North America
Laura Kim, Partner, Covington & Burling LLP
Grace Renbarger, Senior Vice President, General Counsel & Chief Compliance Officer, Bazaarvoice, Inc.
Candace Sady, General Counsel, Personal Care, Kimberly-Clark North America



