Check back frequently for updates to the conference agenda.

8:00 AM - 9:55 AM
Breakfast
 
 
 
 
8:55 AM - 9:10 AM
Welcome to NAD 2025
 
 
 
 
9:10 AM - 9:55 AM
Keynote Presentation
 
 
 
Mark R. Meador, Commissioner, Federal Trade Commission (FTC)
9:55 AM - 10:55 AM
NAD: Year in Review
 
 
 
 
10:55 AM - 11:25 AM
Networking Break
 
 
 
 
11:25 AM - 12:40 PM
A Deep Dive into Claim Substantiation
 
 
 
 
12:40 PM - 1:40 PM
Lunch
 
 
 
 
1:40 PM - 2:40 PM
Advertising to Teens
 
 
 
 
2:40 PM - 3:30 PM
Effective Marketing Strategies Using Influencers
 
 
 
 
3:30 PM - 3:50 PM
Networking Break
 
 
 
 
3:50 PM - 4:30 PM
Creative Keynote Presentation
 
 
 
 
4:30 PM - 5:00 PM
Perspectives from First-Time Participants
 
 
 
 
5:00 PM - 6:30 PM
Networking Reception
 
 
 
 
8:00 AM - 8:55 AM
Breakfast
 
 
 
 
8:55 AM - 9:00 AM
Welcome to Day 2
 
 
 
 
9:00 AM - 9:45 AM
Keynote Presentation
 
 
 
Chris Mufarrige, Director of the Bureau of Consumer Protection, Federal Trade Commission (FTC)
9:45 AM - 10:35 AM
Hot Topics - From the Bread & Butter to AI
 
 
 
 
10:35 AM - 10:55 AM
Networking Break
 
 
 
 
10:55 AM - 11:45 AM
Review This - Correct and Effective Use of Consumer Reviews
 
 
 
 
11:45 AM - 12:45 PM
NARB: What's New an Best Practices
 
 
 
 
12:45 PM - 1:35 PM
Lunch
 
 
 
 
1:35 PM - 2:25 PM
The Case of Deference: NAD and Regulatory Decisions and Guidance
 
 
 
 
2:25 PM - 2:40 PM
Networking Break
 
 
 
 
2:40 PM - 3:30 PM
Marketing in Regulated Industries
 
 
 
 
3:30 PM - 3:50 PM
NAD Process Update
 
 
 
 
3:50 PM - 4:10 PM
Closing Remark