Review This – Compliant and Effective Use of Consumer Reviews

Date
Wednesday, September 17, 2025
Time
10:55 AM - 11:55 AM
Description

With over 90% of consumers reading online reviews before making a purchase, brands are under growing pressure to harness the power of user feedback. This panel will explore the practical challenges brands face when leveraging consumer reviews—from featuring glowing testimonials in advertising to moderating user-generated content. Speakers will discuss the role of various parties in the reviews ecosystem and offer concrete tips on how to maximize the value of reviews while navigating FTC and NAD standards.