A Deep Dive into Claim Substantiation

Date
Tuesday, September 16, 2025
Time
11:25 AM - 12:40 PM
Description

From ambitious and aspirational claims to comparative claims and disclaimers, substantiation is the backbone of compliant advertising. This session will deliver a comprehensive A-Z on substantiation. Using a fictitious product as the starting point, the panelists will walk through product development and promotion, product testing and discussion with company stakeholders, and finally, how the claims fare when challenged at the NAD.