In today's digital world, compliance with privacy laws is not just a legal obligation, it is a strategic advantage, especially as it relates to children. This session will explore a groundbreaking study by NSPCC to understand how compliance with online privacy laws directly impacts a company's profitability and brand reputation. Attendees will learn how proactive privacy compliance builds consumer trust, enhances customer retention, reduces costly legal risks, creates opportunities for innovation through responsible data use, and ultimately drives sustainable growth.