The interaction between AI, advertising, and children and teens poses issues requiring special consideration by platforms, advertisers, and policymakers. Panelists from Google, Open AI, and the Information Technology and Innovation Foundation will discuss the need to balance innovation and the benefits of AI with appropriate safeguards to protect children and teens in the development and application of AI, particularly in advertising. Regulatory approaches will also be considered. This brief session will set the stage for a closer examination of brand safety, disclosures, and privacy issues in the breakout session.

Use of disclosures, brand safety 

In today's digital world, compliance with privacy laws is not just a legal obligation, it is a strategic advantage, especially as it relates to children. This session will explore a groundbreaking study by NSPCC to understand how compliance with online privacy laws directly impacts a company's profitability and brand reputation. Attendees will learn how proactive privacy compliance builds consumer trust, enhances customer retention, reduces costly legal risks, creates opportunities for innovation through responsible data use, and ultimately drives sustainable growth. 

Parental controls and advocacy, aging up – planning for teenagers