Claim Substantiation: Everything Old is New Again

Tuesday, September 19, 2023
10:15 AM - 11:30 AM

This panel will do a deep dive into recurring issues for companies and their outside counsel – can bridging claims be made with older testing? How will the FTC’s new Health Product Compliance Guidance and recent notices for unsubstantiated claims affect ad claims review? This panel will also review bread-and-butter claim substantiation issues, from unsurpassed claims to price matching claims.