NARB: What's New and Best Practices
Date
Wednesday, September 17, 2025
Time
12:45 PM - 1:45 PM
Description
The National Advertising Review Board (NARB) appeals process provides independent industry peer review of cases, helping ensure truthfulness and accuracy in national advertising. This session will provide a bird’s eye view of the appellate process, with diverse perspectives from NARB, a panel pool member, and a practitioner.
Speakers
Jennifer Fried, Partner, Finnegan, Henderson, Farabow, Garrett & Dunner, LLP
Saveeta Dhanai, CARU Compliance & NARB Manager, BBB National Programs
Mary K. Engle, Executive Vice President, Policy, BBB National Programs
Cary Hatch, Former CEO, MDB Communications
Heather Hippsley, Vice-Chair, National Advertising Review Board, BBB National Programs
Kenneth A. Plevan, Chair, National Advertising Review Board, BBB National Programs
Saveeta Dhanai, CARU Compliance & NARB Manager, BBB National Programs
Mary K. Engle, Executive Vice President, Policy, BBB National Programs
Cary Hatch, Former CEO, MDB Communications
Heather Hippsley, Vice-Chair, National Advertising Review Board, BBB National Programs
Kenneth A. Plevan, Chair, National Advertising Review Board, BBB National Programs





