Tyler Bridegan
Director of Privacy & Tech Enforcement
Texas Attorney General’s Office
Tyler serves as the Director of Privacy and Technology Enforcement for the Texas Attorney General’s Office. In his role, Tyler oversees the enforcement of Texas’ slate of privacy and technology-related laws, including Texas’ comprehensive privacy law, data broker law, biometric law, genetic testing law, and cyber breach law. Tyler also leads investigations into a variety of companies, practices, and technologies, using both Texas’ laws and federal consumer protection laws with state enforcement authority, such as the Fair Credit Reporting Act (FCRA), the Restoring of Consumers Act (ROSCA), and HIPAA.
Director of Privacy & Tech Enforcement
Texas Attorney General’s Office
Tyler serves as the Director of Privacy and Technology Enforcement for the Texas Attorney General’s Office. In his role, Tyler oversees the enforcement of Texas’ slate of privacy and technology-related laws, including Texas’ comprehensive privacy law, data broker law, biometric law, genetic testing law, and cyber breach law. Tyler also leads investigations into a variety of companies, practices, and technologies, using both Texas’ laws and federal consumer protection laws with state enforcement authority, such as the Fair Credit Reporting Act (FCRA), the Restoring of Consumers Act (ROSCA), and HIPAA.
Mary Engle
Moderator
Executive Vice President, Policy
BBB National Programs
Before joining BBB National Programs as Executive Vice President, Policy, Mary directed the Federal Trade Commission’s (FTC) Division of Advertising Practices, enforcing truth-in-advertising principles for national advertising matters, including claims about food, dietary supplements, medical devices, alcohol, tobacco, and broadband. She also examined social media and digital technology marketing practices. Her investigations and law enforcement actions in this area helped create new policy and standards that are now used to govern influencer marketing, native advertising, and privacy cases.
Mary held several management positions at the FTC and served as an advisor to a commissioner and two directors of the Bureau of Consumer Protection. During her government career, she received several awards for her work including the Meritorious Executive Rank Award from President Obama for accomplishments in the management of U.S. government programs and the FTC Chairman’s Award for the Commission’s 2000 Media Violence Study and Report.
Before joining the FTC, Engle practiced law with a firm in Washington, D.C. She is a graduate of Harvard University and received her J.D. from the University of Virginia.
Moderator
Executive Vice President, Policy
BBB National Programs
Before joining BBB National Programs as Executive Vice President, Policy, Mary directed the Federal Trade Commission’s (FTC) Division of Advertising Practices, enforcing truth-in-advertising principles for national advertising matters, including claims about food, dietary supplements, medical devices, alcohol, tobacco, and broadband. She also examined social media and digital technology marketing practices. Her investigations and law enforcement actions in this area helped create new policy and standards that are now used to govern influencer marketing, native advertising, and privacy cases.
Mary held several management positions at the FTC and served as an advisor to a commissioner and two directors of the Bureau of Consumer Protection. During her government career, she received several awards for her work including the Meritorious Executive Rank Award from President Obama for accomplishments in the management of U.S. government programs and the FTC Chairman’s Award for the Commission’s 2000 Media Violence Study and Report.
Before joining the FTC, Engle practiced law with a firm in Washington, D.C. She is a graduate of Harvard University and received her J.D. from the University of Virginia.
Phyllis Marcus
Partner
Hunton Andrews Kurth LLP
Phyllis H. Marcus is a Partner at the law firm Hunton Andrews Kurth LLP, where she focuses on privacy and advertising counseling for retail, consumer products, media and technology clients. Phyllis has unique expertise with the Children’s Online Privacy Protection Act, state children’s and teen privacy laws, and the FTC’s advertising principles. Prior to joining Hunton, Phyllis served for 17 years in the FTC’s Bureau of Consumer Protection, including as the inaugural Chief of Staff for Advertising Practices. Phyllis spearheaded the 2010-2012 review leading to the seminal overhaul of the FTC’s COPPA Rule.
Phyllis is a Chambers-ranked leading lawyer for advertising counseling, a Legal 500 Recommended Lawyer in Cyber Law, Data Protection, and Privacy, was named one of the Top 10 Advertising (Transactional & Regulatory) Lawyers in the U.S., identified as a Media and Advertising Trailblazer by the National Law Journal, and recognized as a Best Lawyer for Advertising Law by The Best Lawyers in America©. Phyllis is frequently quoted on FTC, children’s privacy, and advertising issues. In the past, Phyllis has co-chaired the American Bar Association’s Privacy and Information Security Committee, served as a member of the Research Advisory Board for the Joan Ganz Cooney Center at Sesame Workshop’s By/With/For Youth: Inspiring Next Gen Public Media Audiences initiative, and has participated on Law360’s Privacy & Consumer Protection Editorial Advisory Boards. Phyllis graduated cum laude from the University of Michigan’s Law School in 1993, and magna cum laude from the University of Pennsylvania in 1990, and clerked on the Maryland Supreme Court.
Partner
Hunton Andrews Kurth LLP
Phyllis H. Marcus is a Partner at the law firm Hunton Andrews Kurth LLP, where she focuses on privacy and advertising counseling for retail, consumer products, media and technology clients. Phyllis has unique expertise with the Children’s Online Privacy Protection Act, state children’s and teen privacy laws, and the FTC’s advertising principles. Prior to joining Hunton, Phyllis served for 17 years in the FTC’s Bureau of Consumer Protection, including as the inaugural Chief of Staff for Advertising Practices. Phyllis spearheaded the 2010-2012 review leading to the seminal overhaul of the FTC’s COPPA Rule.
Phyllis is a Chambers-ranked leading lawyer for advertising counseling, a Legal 500 Recommended Lawyer in Cyber Law, Data Protection, and Privacy, was named one of the Top 10 Advertising (Transactional & Regulatory) Lawyers in the U.S., identified as a Media and Advertising Trailblazer by the National Law Journal, and recognized as a Best Lawyer for Advertising Law by The Best Lawyers in America©. Phyllis is frequently quoted on FTC, children’s privacy, and advertising issues. In the past, Phyllis has co-chaired the American Bar Association’s Privacy and Information Security Committee, served as a member of the Research Advisory Board for the Joan Ganz Cooney Center at Sesame Workshop’s By/With/For Youth: Inspiring Next Gen Public Media Audiences initiative, and has participated on Law360’s Privacy & Consumer Protection Editorial Advisory Boards. Phyllis graduated cum laude from the University of Michigan’s Law School in 1993, and magna cum laude from the University of Pennsylvania in 1990, and clerked on the Maryland Supreme Court.
Nina-Belle Mbayu
Counsel, Privacy Technology
BBB National Programs
Nina-Belle Mbayu is a Counsel (Privacy Technology) for the Privacy Initiatives team at BBB National Programs. Nina-Belle has years of experience managing compliance programs and providing legal counsel for corporations, the U.S. federal government, and NGOs such as the United Nations. Nina-Belle has a Juris Doctorate from the University of Texas School of Law, and she is a Certified Information Privacy Professional (CIPP/US).
Counsel, Privacy Technology
BBB National Programs
Nina-Belle Mbayu is a Counsel (Privacy Technology) for the Privacy Initiatives team at BBB National Programs. Nina-Belle has years of experience managing compliance programs and providing legal counsel for corporations, the U.S. federal government, and NGOs such as the United Nations. Nina-Belle has a Juris Doctorate from the University of Texas School of Law, and she is a Certified Information Privacy Professional (CIPP/US).
Divya Sridhar
Vice President, Global Privacy Division & Privacy Initiatives Operations
BBB National Programs
Dr. Divya Sridhar, Ph.D., is Vice President of Global Privacy Division & Privacy Initiatives Operations at BBB National Programs. Her portfolio encompasses the design, development, and launch of multiple industry self-regulation programs, including the Digital Health Privacy Program. She is a seasoned leader focused on data privacy policies at the international, federal, and state level. In the past, Divya served in numerous capacities at think tanks, private companies, and nonprofits leading government affairs and policy work, specializing across the health and education technology sectors. She has written books and authored publications in the fields of tech, privacy, and public policy. She holds a Ph.D. and Masters degree in Public Policy and a Bachelors degree in Finance.
Vice President, Global Privacy Division & Privacy Initiatives Operations
BBB National Programs
Dr. Divya Sridhar, Ph.D., is Vice President of Global Privacy Division & Privacy Initiatives Operations at BBB National Programs. Her portfolio encompasses the design, development, and launch of multiple industry self-regulation programs, including the Digital Health Privacy Program. She is a seasoned leader focused on data privacy policies at the international, federal, and state level. In the past, Divya served in numerous capacities at think tanks, private companies, and nonprofits leading government affairs and policy work, specializing across the health and education technology sectors. She has written books and authored publications in the fields of tech, privacy, and public policy. She holds a Ph.D. and Masters degree in Public Policy and a Bachelors degree in Finance.