Check back frequently for updates to the conference agenda.

Monday, September 16, 2024

9:00 am ET - 5:00 pm ET

Tuesday, September 17, 2024

9:00 am ET - 4:30 pm ET

Substantiate This! From Puffery to Objective Claims, the ‘What’ and ‘How Much’ of Substantiation


To Use or Not to Use: Experts, Surveys, and Some Practical Advice


The Testing Said it, Can We Use it?


Crossing the Line: Effective or Deceptive Marketing


Responsible AI: Exploring Legal & Ethical Considerations


FTC Update & Enforcement Actions with Samuel Levine


Green 3.0 – Managing Green Claims


Raising the Bar: When Guidance and Proposed Rules Set Standards That May Go Beyond Established Law


An Interview with an Influencer


Reviews and Endorsements – A Look Ahead


NAD: Year in Review


A Look at What’s Next at NAD